Tony Alessandra, PhD, CSP, CPAE
Building Customers, Relationships, and the Bottom-Line
Dr. Tony Alessandra is two speakers in one... a professor and a performer, or as one client put it – he deliver college lectures in a comedy store format. Dr. Tony offer audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.
Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.
In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in the Platinum Rule Group—a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.
Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®.
Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010, 2011 & 2012 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.
Meaningful, Real-World Content
Tony's content is straightforward, practical, and easy to digest and remember. Typically, audience members are still referencing the ideas from Tony's presentations several months after the program. Tony speaks at the appropriate level for your audience and connects with all your people, whether they're a group of senior executives, mid-level managers, customer service reps, or salespeople.
Tony gets nines and tens (out of a possible 10) on 99.9% of his evaluations. You can expect the same. Nobody gets high marks more consistently from the audience than Tony Alessandra.
Tony has three signature presentations that form the core of his keynote material. He constantly refreshes his presentations with new, updated material, examples, and stories. Tony constantly works at upgrading his craft as a speaker. He has achieved the highest designations awarded for excellence by the National Speakers Association--the CSP and CPAE. He even took a series of improvisational acting classes at the Old Globe Theater. You will love working with a true pro.
Tony only does about 36 speeches per year so he can dedicate the time, energy, and motivation needed to stay on the cutting edge of his content, to research each and every one of his clients properly, and to adapt his program materials to suit each audience. He stays up-to-date on marketplace trends by subscribing to All Biz Magazine and by reading dozens of business e-zines and books, which he scans for important and timely subject matter to tie into his speeches and Power Point slide presentations.
The Platinum Rule: Relationship Strategies for Connecting with Anyone
Personality differences: they're what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum RuleTM. "Do unto others as they would like done unto them!" Once you understand and master The Platinum RuleTM, you'll be able to build bridges to people of any style in any personal or business situation.
Collaborative Selling: How to Gain the Competitive Advantage in Selling
Personality differences: they're what make life so rich and fascinating and often so frustrating, too. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. Everyone knows the Golden Rule: "Do unto others as you would have done unto you." But this habit can turn off those who have different needs, wants, and hopes than we do. Instead, the real key to making a difference is to apply The Platinum RuleTM. "Do unto others as they would like done unto them!" Once you understand and master The Platinum RuleTM, you'll be able to build bridges to people of any style in any personal or business situation.Customer Loyalty: How to Get and Keep Customers…For Life
Turn your customers into business apostles who "preach the gospel" according to your company. Tony focuses on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty.
Watch Tony Alessandra's Speaking Video