Tiffani Bova is a vice president with Gartner Research, where she covers IT Sales and Channel Strategies. Ms. Bova's area of specialization includes the development of comprehensive indirect channel programs (recruitment, enablement, tools), go-to-market sales coverage models, the impact of alternative models on the traditional channel, and trends in IT distribution.
In addition, Ms. Bova conducts significant public speaking and publishing in leading industry periodicals on these topics. She spends a significant amount of time with IT vendors (large and small) that are looking to launch or enhance an existing channel program, improve the leverage of their distribution partners, and expand their reach in the global market. Her job would not be complete without significant interaction with the channel partners to ensure she understands what they need and expect from their vendor partners to be successful in today's market.
Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she held management roles in companies such as Interland, Affinity Internet, Inacom/Vanstar, and Sprint.