Optimizing sales presentation skills has been the focus of Terri Sjodin's career for nearly two decades, earning her the reputation of one of the nation's leading consultants to sales professionals. Her book, "New Sales Speak: The Nine Biggest Sales Presentation Mistakes and How to Avoid Them," is a best-seller in many languages. The fundamental concepts of Terri's approach to selling are featured across the country in a pay-per-view video offered in over a million hotel rooms. In person as a keynoter, Sjodin's presentations are energetic, entertaining, immensely practical and full of specific street-smart ideas and tips that her audience can use to get immediate results.
Terri is a full-time professional speaker and trainer with a unique specialization - advancing the persuasive presentation skills of professionals. She is the author of the highly acclaimed book, "NEW SALES SPEAK - The 9 Biggest Sales Presentation Mistakes and How To Avoid Them" (John Wiley & Sons) which hit Amazon.com’s Top 100 Best Seller List, the CEO-READ Top 25 annual best seller list, and has been translated into multiple languages.
Her signature keynote address currently airs as a pay per view program event for business travelers in over 1,000,000 hotel rooms nation-wide through Lodgenet and On-Command systems.
Beyond her success as an entrepreneur and author, Sjodin is a frequent guest on radio and television talk shows throughout the country appearing on CNN, CNBC, and many major network affiliates for ABC, CBS, NBC, FOX, cable and radio.
In August of 1999, Terri received the prestigious CSP (Certified Speaking Professional) designation. Less than 7% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation.
In 1990, Terri went into business for herself, building Sjodin Communications from a spare room in her home. Today, she is a nationally recognized sales trainer in the area of persuasive presentation skills. Outgrowing the home-based operation, Sjodin Communications offices are located in Newport Beach, California.
Terri received her bachelor's degree in speech communication from San Diego State University. Before forming her own company, Terri was a top sales producer with both The Achievement Group and Resource Dynamics. Her combination of academic communication theory with practical "street sales" experience collected during thousands of coast-to-coast business presentations casts Terri in the leading role of advising today's professionals on becoming more polished persuasive presenters and adapting to the changing marketplace.
Since the inception of Sjodin Communications in 1990, Terri has developed a distinguished client list ranging from actors, athletes, corporate and association presidents to large professional sales organizations. Her clients include an impressive list of fortune 500 companies, industry associations, and academic conferences including: Chase Home Finance, Met Life, McKesson, Sony/MarketStar, Hyatt Hotels, Wells Fargo, Century 21, Prudential, Fidelity National Financial, Unisys, Ameritech, TAP Pharmaceuticals and many, many others.
Terri is a "high content" speaker - Her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results. Many consider Terri to be today's sales professionals' speech coach.