Sonia Colin is an expert of Hispanic media and strategic communications consultant in both public and private sectors of the United States and Latin America.

One of her most outstanding achievements includes the successful Hispanic media strategies for George W. Bush in the 2000 presidential election as the first Hispanic Spokesperson and Coordinator for a Republican Candidate in the United States.

Sonia’s success has been built upon 20 years of experience in communication strategies, and the ability to diversify her talents by combining elements of journalism, political strategy, public relations, and media communications in her work.

Sonia Colin is a former correspondent and Texas Bureau Chief for Univision Network and News Anchor for the Telemundo Network in San Antonio, Texas.

Sonia’s work and unprecedented communications strategies included an extensive media network that led to the most financially efficient public campaign garnering the largest number of Hispanic votes ever won by a Republican candidate in the history of the United States.

Sonia Colin’s personal achievements have been highlighted in various articles of The Washington Post, The Wall Street Journal, The Los Angeles Times, Univision, Telemundo and many world-wide outlets of Hispanic media. Most recently, Sonia has been a recognized guest speaker at top educational institutions, such as The George Washington University and has given numerous presentations on her work in Miami, Mexico at ITESO in Guadalajara, and the Dominican Republic.

Sonia Colin’s most recent projects combine both, the private sector such as triumphing in methods of Hispanic strategic communications that led Tyson Foods, Inc., (in conjunction with Lopez Negrete Communications),to win a hallmark trial against the government of the United States after being exonerated in an Immigration case – as well as the government sector leading successful media campaigns like the one achieved for HUD (Housing and Urban Development) Secretary Mel Martinez once the highest Hispanic cabinet member in the Bush Administration.

Sonia’s other current projects include communication strategies in the areas of health and education, as well as several publications including her biographical book “ ¡Si se pudo! El poder hispano en el futuro”  Sonia Colin was born in Mexico City.

Currently Sonia Colin  is Communications and Public Affairs advisor for WDLP TV Channel 22 in Miami, FL., and Media and Public Relations Specialist at Licensing & Promotions Latin America, for the Juan Alien project from Mexico City. 

SONIA COLIN

   MEDIA EXCERPTS 

Jorge Ramos- Univision, Ola Latina- Latino Wave, Harper Collins

“No es exagerado decir que Sonia fue el puente entre el candidato Bush y los latinos hispanoparlantes de los Estados Unidos”  (Spanish version)

“It is no exaggeration to say that Sonia Colin was the bridge between candidate Bush and Spanish- speaking Latinos in the United States”. (English version)

Los Angeles TimesD008/03/00

“A New Accent”  By  Dana Calvo 

Never before has a Romance language been such a prominent part of a Republican National Convention.  

Texas Gov. George W. Bush has brought a bilingual spin doctor to handle the unprecedented number”: Sonia Colin. A Mexican immigrant, Colin occupies a brand-new place in Bush's presidential campaign, serving as its bilingual public relations maestro/spokeswoman. The former Spanish-language anchorwoman uses her industry savvy to pitch stories.  

Univision.com 11/06/00 

“La Campaña de Bush Entre Bastidores” . Entrevista Experto UT Austin,TX 

“Pierda o gane el gobernador Bush, esta mujer (Sonia Colin) recibirá el éxito de haber logrado que el gobernador Bush salga mas veces en las televisiones hispanas que el vicepresidente Al Gore y se ofrezca una postura mas favorable al republicano”.. Federico Subervi, UT Austin 

Wall Street Journal  10/06/00

 “An Unprecedented Effort” By Dennise Farney 

Both campaigns have spokespeople dedicated to Hispanic voters but Sonia Colin, a former Univision and Telemundo correspondent who set up the Bush interview, sends out Spanish-language video feeds, radio spots and news releases. She and her staff translate Bush policy papers into Spanish, and she does Spanish voice-over translations of Bush speeches. She also was the Bush aide who encouraged him to speak more Spanish in his interviews with the Hispanic press. 

The Washington Post 10/26/00 

“Forgotten Issues” By Hanna Rosin 

….With Colin’s help, Bush’s campaign runs an almost full service parallel Spanish-language operation with translated speeches, position papers and a weekly summary called “Que Hay De Nuevo con Bush” (What’s New with Bush), There is even a list of “DICHOS”, Bush’s favorite inspirational sayings, including “Si se puede. Juntos si se puede; “Tenemos mucho en comun” 

NNS c.2000 Newhouse News Service 

“Presidential Candidates Covet Hispanic Voters”

By J. SCOTT ORR 

Sonia Colin, of Bush's Hispanic outreach team, said the campaign is hoping to build on the governor's support among Hispanics in Texas, which some polls show to be close to 50 percent.

"Governor Bush is not working with Hispanics as a new aspect of his life. He's been doing this in Texas for years," Colin said. "The Hispanic vote is very important; it's going to be crucial”. 

Hispanic Trends..com / November 2000

“How Bush Has Dominated Media” By Sergio Bendixen and Guillermo Martinez 

“Much of the credit for the sudden rise in popularity of candidate Bush among Hispanic voters must be given to the Texas Governor’s other Latino secret weapon – Hispanic spokesperson and coordinator of Bush/Cheney 2000, Sonia Colin.”