Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we've been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
The Icarus Deception: How High Will You Fly?
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. In this speech, Godin shows audiences how it’s possible and reveals why it’s essential.
Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something! Purple Cow describes something phenomenal, something counterintuitive, exciting, and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff—a lot of brown cows—but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In this presentation, Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
Tribes: We Need You to Lead Us
The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals… people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again. Godin shows fascinating examples in this talk, such as leaders coming in surprising packages, with the desire to change things, the ability to connect a tribe, and the willingness to lead. If you ignore this opportunity, you risk turning into a “sheepwalker”, someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. This presentation will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think!