Scott Friedman, CSP, (Certified Speaking Professional), is the author of 2 books and co-author of 4 others. Scott’s latest book, "Punchlines, Pitfalls and Powerful Programs - Ten Surefire Ways of Adding Humor to Your Presentations," is the perfect resource for those looking to connect with their audience…. whoever that may be. Scott outlines effective methods for engaging and educating an audience through humor and storytelling.
His book, Using Humor for a Change, is chock-full of great ideas to lighten-up the workload. The “One-Minute Humor Break” proves to be the perfect remedy for stress and burnout.
An internationally recognized professional, Scott speaks on a variety of topics over 80 times a year. His areas of focus include employee and customer engagement, branded customer service, and using humor to engage an audience or a customer. Scott’s varied experience has brought him success in many industries including: hospitality, meetings, real estate, insurance, health care, education, government and just about any association. Scott’s greatest strength is his ability to customize the perfect program to fit the needs of any particular group. His improvisational comedy training, quick wit, and engaging material make Scott’s valuable programs a bunch of fun to listen to while you’re learning innovative new approaches. He is a perfect fit for kick-offs, closings, lunches, banquets, and midnight snacks.
Scott spends 25% of his time speaking throughout Asia and other locations around the globe. His international clients include Singapore Airlines, the Singapore Government, OCBC Bank, DBS Bank, Gold Fields of South Africa, Young President’s Organization, Hyatt Asia, and many of the Fortune 1000 companies. He offers to all of his clients a global and culturally sensitive perspective on how to get more out of work and out of life. He is always sure to do his homework to ensure that all groups feel at home no matter where they might be.
Scott has been an established and trusted member of the speaking community for many years and continues to have a strong presence. In 1988, as the President of the National Speakers Association of Colorado, Scott founded the Meetings Industry Council of Colorado, a coalition of professional meetings industry-related organizations. The council’s underlying purpose is to strengthen the relationships between participating organizations through increased communication. In 2002 Scott was awarded the International Association of Speaker Bureaus’ (IASB) Pace Setter Award, given annually to an individual outside the IASB who played an integral role, in partnership with IASB, to further advance the speaking industry. The IASB recognized Scott for successfully developing and executing “an alliance between the NSA (National Speakers Association) and IASB… [to encourage] partnering among bureaus and speakers to further advance the client relationships that serve both.” Finally, in April of 2005, it was Scott’s vision that brought to Singapore the first Global Speakers Summit. 300 international speakers and meetings professionals from over 20 countries attended this event. Subsequent global speakers summits, hosted by the Global Speakers Federation, have been held in Dubai, UAE, Cape Town, South Africa and will be in Amsterdam, Holland April 14-16, 2011.
"Connecting with Customers"
Customer expectations have dramatically changed over the years. Today, satisfying the needs of your customers by providing fast, efficient service is no longer enough.
The most successful service companies move beyond customer satisfaction and engage customers in a memorable experience that is consistent with their brand promise. Every employee must live service and take pride in a culture that honors and rewards both employees and customers.
This entertaining and insightful program is full of tools and techniques that will help you to engage your customers and build perceived value. Learn to build long-term loyalty as Scott reveals the secrets to connecting with customers and employees.
"The Best Way to Predict the Future is to Create it"
In these turbulent, globally competitive times, innovation and resourcefulness are essential to survival. This renowned program is fast-paced, humorous, and full of useable ideas on becoming a victor of change instead of a victim. Create a greater self-awareness as you learn to be driven by your values and purpose, rather than circumstances and emotions. Scott will provide the tools to create an environment that fosters creativity and team spirit. As employees become more engaged, innovation, creativity and productivity rise. “The Best Way” makes a great kick-off, closing, or banquet speech, leaving participants feeling better about themselves, their responsibilities, and their roles for the future.
"Employee Innovation for Turbulent Times"
Employees are more mobile, versatile and appreciate their personal freedom more than any time in the history of work. The needs and demands of today’s workforce make the task of employee engagement more complicated. When self-expression is welcomed, when employees feel free to be their authentic selves, when employees feel a part of the mission and vision, innovation flourishes. The #1 killer of employee innovation is a culture which doesn’t honor it. Learn to build a culture that engages employees, creates camaraderie and lets employees know what they do matters. Your reward will be more productive, creative and fulfilled employees.
"Using Humor for a Change"
Become unforgettable. Jump-start your creativity. Gain control of tense situations. Win impossible business. Create a positive culture. Engage employees. Engage customers. Reduce burnout. Raise productivity. Build better relationships. And enjoy work more than ever before!
What makes this all happen? The effective use of humor in the workplace.
Using positive humor creates an immediate bond between people, evoking feelings of camaraderie. Humor enhances receptivity, reduces resistance, and sets a tone of familiar cooperation rather than contention.
This interactive program explores how to use humor, creativity, and engagement strategies to make an organization more positive, productive, and fun. You will learn to tap into your unique sense of humor… a skill essential to creating the rapport that will pave the way to better relationships and better results. By putting the tools and tactics from this entertaining and insightful program into play, you will soon discover that those who laugh, last!
"A Funny Thing Happened on the Way to the Sale"
Successful sales people know how to engage their customers. They create an immediate bond with customers which enhances receptivity, reduces resistance, and sets a tone of cooperation rather than contention.
This entertaining and insightful program will help you dramatically increase your sales through the effective use of storytelling, humor, value-added creativity, social networking and other customer-engaging activities. Participants will explore ways to differentiate themselves and build perceived value in the eyes of their customers. Along with developing a competitive advantage, you will discover that he or she who engages—sells!
"Making Your Personal Brand More Memorable and Marketable"
What comes to mind when people think of you and your organization? Like it or not, you and your company are judged and re-judged every time a customer touches your organization. Your personal brand lies in the minds of your customers and is one of the largest determining factors for long-term success. Through this program, you will learn the secrets of how to make your personal brand more memorable and marketable by aligning your behavior with your values and brand promise. Learn the power of consistency and congruency in building a powerful brand and your identity. By intentionally shaping your personal brand you will find long term success in the brand and organization you have established.
"Punchlines, Pitfalls and Powerful Programs"
10 Surefire Ways of Adding Humor to your Presentations
If you want to truly “connect” with your audience, your programs must entertain as well as educate. This program is full of practical, yet imaginative ideas of how to use engagement to increase the value of your presentations. Participants learn how to play off the audience, develop original material, and uncover an organization’s “humor” hot buttons. The program provides insight about where to find clean and appropriate humor as well as who is safe to poke fun at in a meeting environment. As participants begin to bring more and more humor into their own presentations, they will reap the rewards of an entertained and engaged audience. This program’s handout provides a peek into the program’s rich and useful material.
"How to Hold an Audience Without a Rope"
Great leaders are great communicators. This program examines proven techniques and concepts in successfully conveying your message. Overcome stage fright, establish perceived credibility, and learn to touch a listener’s heart, mind, and funny bone. Your value as a presenter will dramatically improve as you learn how to hold an audience without a rope.
"Just a Spoonful of Humor"
Do you ever notice that the older you get, the better you used to be, making senior moments a way of life? Becoming chronologically rich has its challenges, and now it’s time to turn the challenges into chuckles. This humorous, motivational keynote takes a look at four ways to stay young at heart. By celebrating yourself, overlooking life’s little potholes, looking through the eyes of humor, and remembering what really matters, you’re guaranteed to laugh your way to a healthy state of mind. You can never turn back the clock, but you can wind it up once again.
"So, You Think You're Funny!"
Enhancing Communication with Humor
Humor can be one of your most effective tools in becoming a great communicator. In this fun, highly interactive program, Scott will give you practical, useable ideas on using humor to increase your value as a communicator and leader. Learn the secrets of developing your unique sense of humor, including the highest form of humor, self-effacing humor.
Learn to be a more effective storyteller in telling your brand story. You'll become more engaging as you truly connect with your listeners. A sense of humor translates into better relationships, greater creativity and productivity and more fun on this journey we call life.
Come to your senses of humor as Scott teaches you the how to use humor as a tool and live happily ever laughter.
"What's So Funny About Being Single?"
This is the perfect program for singles groups! Through a combination of comedy, spontaneous song writing, playful audience mixers, and a heavy dose of motivation, participants are given permission to lighten up and network while having lots of fun. They are challenged to make choices congruent with their values and desired outcomes. The program teaches attendees to be realistic about their expectations, but, at the same time, sends them off feeling more playful and willing to take risks. By improving communication skills, participants become more attractive to the opposite sex. Give your group a program that will give them a new positive attitude about themselves and being single!
Scott provides programs tailored to educators and students (both youth and adults). He skillfully challenges people to take control of their lives and offers concrete ways to do so. Specifically, he assists participants in mastering change, relieving stress and burnout, developing their own sense of humor, and adding value to their careers through a number of his educational programs.