Rick Maurer
Beyond the Wall of Resistance
Rick Maurer has years of experience teaching people how to sell their ideas and themselves to achieve success.
All too often, though, it's tough getting people to accept new ideas. Sales fall through. Mergers come undone. Reorganizations produce more headaches than value, and new software systems become a sinkhole for money.
There is a better way. Rick Maurer, author of Why Don?t You Want What I Want? and Beyond the Wall of Resistance, has studied why some ideas fly while others never get off the ground. He can show you:
how to increase your ability to get others excited and committed to your ideas, plans, products, and services
how to defuse resistance before it even occurs
how to get things back on track when your pet project starts to derail
how to sustain commitment long after the newness wears off.
Rick Maurer works with leaders who want to accelerate the implementation of major changes - and with people who need to build commitment to those changes.
Rick's approach to leading change is unique. Knowing how to work with resistance is key to turning skepticism and opposition into support for major new initiatives. If leaders understand resistance they can often avoid it before it occurs - or get things back on track when a change is about to derail. John Loose, former chairman and CEO of corning said, "said "Beyond the Wall of Resistance, captures the primary impediment to successful reengineering implementation - employee resistance to changing from old ways to new ways. It is a practical guide on how to turn a resisting organization into one that actively embraces change."
Rick works closely with clients to develop and adapt change management strategies that will work in their unique culture. His clients have included Deloitte & Touche, Fannie Mae, Freddie Mac, AOL, IBM, Syngenta, Charles Schwab, Verizon, National Education Association, NASA, Tulane University Hospital, Kaiser Permanente and many government agencies.
Due to the popularity of his books, Why Don't You Want What I Want?, Beyond the Wall of Resistance, Building Capacity for Change Sourcebook, and Feedback Toolkit, Rick's opinion has been sought by CNBC, NBC Nightly News, The Wall Street Journal, Investor's Business Daily, Fortune, USA Today, The Economist, Industry Week, Nation's Business and many trade publications and wire services.
Rick's presentations are fast-paced and entertaining. They?re also practical: you will leave with ideas and tools you can begin to apply immediately. Drawing on the ideas in his books, Rick offers two great speeches to meet these objectives:
Beyond the Wall of Resistance
Why Don?t You Want What I Want?