"Rich will be the face and the future of NFL Network," said Bornstein. "He's intelligent, funny and he exudes excitement. He represents everything we want our Network to be."
"Working with Steve was a great experience at the beginning of my career, and I'm ecstatic to join with him for this exciting new venture," said Eisen. "Being a huge football fan, the chance to work for the NFL and do a show combining sports and entertainment, is truly a dream come true."
Rich Eisen will host the NFL Network's flagship program. NFL Network will be carried initially on DIRECTV's basic service that is seen in more than 11.4 million homes. NFL Network will air seven days a week, 24 hours a day on a year-round basis and will be the first television network fully dedicated to the NFL and the sport of football.
NFL Films, High Definition programming, Video-On-Demand (VOD) services and other cutting-edge enhanced TV applications will be a part of NFL Network.