Don’t Take Our Word For It – Hiring a Celebrity or Athlete for Endorsements
Why Should You Hire a Celebrity or Athlete to Endorse Your Product or Company?
Celebrities can add value and credibility to your organization or product as a hired spokesperson.
The benefits of celebrity endorsements include:
- Raising awareness
- Generating media coverage
- Attracting new audiences
- Increasing contributions to a specific fund
- Encouraging community involvement
- Helping to change the public’s perception of a company
- Breathing new life into an existing product or organization
Activities a celebrity or athlete could perform for you:
- Attend events such as tournaments, fairs, expositions,
grand opening, ribbon cuttings
- Be photographed at company activities or featured in
advertising campaigns
- Speak at press conferences or media interviews
- Moderator a panel at a trade show
- Participate in grass roots activities or attention-getting stunts
- Launch a new product
How do you pick a celebrity or athlete for endorsements?
Every personality has pros and cons in terms of helping you reach your company’s goals. Before you approach a celebrity or athlete, carefully consider what it is you are trying to accomplish, what will you be asking them to do for you and how do their personalities or interests match with the product or company. This is where working with an experienced company like Brooks International can help. We know details of each celebrity or athlete and can work with you to make appropriate recommendations.
Other items to consider when selecting endorsements include:
- Pick a celebrity whose demographics appeal to your target audience
- Thoroughly research potential celebrity endorsers to make sure there is nothing in his or her past that might generate negative publicity
- Pick a celebrity that will add value to your product, not just provide a famous name.
- Think about the type of activities you’ll want the celebrity or athlete to perform. The more popular celebrities may not be as willing to attend smaller events as second tier endorsers.
What types of people make good endorsers?
Endorsements can be made by a wide variety of people. High visibility or well-known individuals that are good for endorsements include:
- Movie stars
- Actors and Actresses
- Television personalities
- Sport Stars
- Comedians
- Authors
- Entertainers and more.
Let Brooks International put you in touch with the faces that will sell your products or services. Call us at 303.825.8700 for exciting information on celebrity endorsements.