Phil Wainewright is an influential commentator and strategist on Internet computing and its impact on business, with a track record of spotting key themes and trends at an early stage.
He specializes in on-demand services (SaaS/PaaS), services architectures (SOA) and Web 2.0/Enterprise 2.0, and has closely observed the evolution of software as a service (SaaS) — and more recently platform as a service (PaaS) — ever since he founded the ASPnews.com website in 1998 to track the then nascent ASP industry.
Since August 2005, Phil has covered the re-emergence of SaaS in his ZDNet blog Software as Services, widely regarded as the most authoritative and best-informed blogger covering the sector. He had previously completed a series of reports on SaaS for Boston-based industry research firm Summit Strategies (subsequently acquired by Ovum/Dataquest). He is a frequent speaker at industry events in both the US and Europe, including SIIA's On Demand Summit, OpSource's SaaS Summit, and IDG/ComputerWorld's SaaScon, which he advises.
While at ASPnews (which Jupitermedia acquired in January 2000), Phil was the author of a series of seminal reports, including Packaged Software Rental: The Net's Killer App, which became a popular manifesto for the emerging ASP industry in early 1999; and Internet Application Engines, which in July 2000 mapped out a roadmap for creating a web services-based architecture for Internet computing. He went on to found the Loosely Coupled website and blog, covering the early emergence of Web services and service-oriented architecture.
Phil is a founding director and currently CEO of Procullux Ventures, which provides strategic advice to organisations aiming to establish or reinforce their presence in the Internet application, on-demand computing and web services sectors. It is also the parent company of Internet publisher Procullux Media. Phil's published output in this role includes white papers, webinars and podcasts for client companies including Salesforce.com, Oracle, WebEx, Rearden Commerce, Business Objects, Bungee Labs, OpSource and Cape Clear Software. A full list with links is disclosed on the ZDNet website.
Phil is also a member of the Enterprise Irregulars blogging network and has also contributed to the FASTForward Blog. In addition, he contributes a monthly column to Human Capital Insider, an online property of San Francisco-based analyst firm Webster Buchanan.
Phil first came to prominence as an authority on technology and market trends in the IT and Internet industries writing for UK and global IT titles during the 1990s. From 1985 to 1993, he worked as a product and marketing director in the UK PC industry. He has a degree from University College London and remains based in the UK, where in his spare time he is active in local politics.