Peter W. Schultz doubled Porsche's sales in his time as president and CEO of the company. His management and marketing techniques are envied and taught all over the world.
Schutz was born in Berlin, Germany
on April 20, 1930
. After leaving Germany
in March of 1939, his family settled in Chicago, Illinois
where Peter grew up and received his formal education. This includes a BS degree in Mechanical Engineering from the Illinois Institute of Technology.
Schutz was President and CEO of Porsche AG, the automobile company in Stuttgart, West Germany, from January 1981 until January 1988. Porsche was in the midst of its first money-losing year in 1980. During the Schutz tenure, Porsche worldwide sales grew from 28,000 units in 1980/81 to a peak of 53,000 units in 1986. Revenues went from DM 850 million to DM 3.7 billion, with profits after tax growing from DM 12 million to over DM 125 million.
Prior to his tenure at Porsche AG, Mr. Schutz served 15 years in various engineering positions at Caterpillar Tractor Co. in Peoria Illinois. Subsequently, he spent 11 years at Cummins Engine Company Inc. in Columbus, Indiana; three years in corporate strategic planning, and eight years as Vice-President responsible for sales and service of Truck Engines in the United States andCanada, about $850 million in revenues. In 1978, Mr. Schutz moved to Cologne, West Germany were he assumed responsibility for the world-wide Diesel Engine and Gas Turbine business of Klockner Humboldt Deutz, with revenues that grew to exceed DM 1 billion per year.
Schutz received the "Outstanding Achievement Award" from his Alma Mater in 1983, and was honored with the "Henry Heald Award" in 1987. (Other recipients of this award include: Mees van der Rohe, Edward Teller, Jonas Salk, Bob Hewlitt, Buckminster Fuller, and Ted Turner).
In 1947 to 1950 Schutz served in the U.S. Marine Corps Reserve, and was on active military service with the U.S. Army from 1954 to 1956.
Schutz has lectured on management techniques in the USA, Europe and the Far East. He is fluent in both English and German, and has spoken extensively in both languages. These appearances include numerous YPO (Young Presidents Organization) conventions as well as TEC (The Executive Committee) sessions and major Universities worldwide. He has also lectured to Corporate and Strategic planning conferences as well as Sales meetings for a number of corporations.
Today, Schutz operates his own company; "Harris & Schutz Inc", and is author of The Driving Force. He lectures on business management techniques, and is employed as a management advisor by a number of corporations, and serves on a number of corporate boards.