Maddy Kent Dychtwald
Motivational Business Speaker
Maddy Kent Dychtwald is a nationally recognized and successful speaker, author, and marketing executive. She is one of the leading authorities on market research and her concepts have been utilized in training management and upcoming businesspeople.
for the past twelve years she has been actively involved in analyzing and forecasting consumer and marketing trends related to boomers and the 50-plus population.
In 1986, she co-founded Age Wave, Inc., the nation's premier consulting and marketing firm focused on defining the wants and needs of maturing Americans. In her capacities at Age Wave, Ms. Dychtwald managed projects involving a diverse group of Fortune 500 clients, including companies such as Blue Cross/Blue Shield, the Eckerd Drug Company, Ortho Pharmaceuticals, McDonald's, and The Principal Financial Group.
She has helped these and numerous other companies brainstorm to develop leading-edge products and marketing strategies that target middle-aged and mature market segments. Ms. Dychtwald, a nationally recognized public speaker, has been frequently featured in newspapers, magazines and trade publications nationwide. She is also an award-winning producer of numerous communications programs, including a PBS special, that depicts a positive image of aging.
Since leaving Age Wave, she has focused her time on speaking engagements as well as her upcoming book, The Power Generation: Boomer Trends at the New Millennium. She has delivered speeches to more than fifty thousand people nationwide. Her presentations combine provocative information with exciting and entertaining multi-media imagery. She is a great public speaker.
A baby boomer herself, Ms. Dychtwald graduated magna cum laude from New York University. Presently, she lives in the San Francisco Bay Area with her husband, Ken, and their two children, Casey and Zakary.