Lou Pritchett
Stop Paddling and Start Rocking the Boat
Lou Pritchett has been advocating change for forty years, and has been a sales and marketing expert to Proctor and Gamble as well as other prominent labels.
Drawing from his book, Stop Paddling and Start Rocking The Boat, Pritchett's highly - customized, entertaining program provides an in-depth look at the new global marketplace. With his practitioner's expertise, he explains that change is no longer an option, it's a "must" for organizational survival. He examines 3 key factors that will greatly influence competitive ability in the next century:
1. The Changing Global Marketing Environment To compete successfully in the new marketing environment, suppliers must not only change the way the have perceived and thought about their customers, they must change the way they have organized to serve them.
2. The Necessity of Partnering Refocusing your efforts from simply producing and delivering products to aligning with your customer's and suppliers in win-win partnerships is essential.
3. The People Factor The quality, training and commitment of your work force is your primary competitive advantage.
Pritchett's expertise comes from his 36-year career at Proctor and Gamble as well as his consulting work with Fortune 500 companies since retiring as P&G's vice president of sales and customer development. He has been featured in Sam Walton's autobiography and Larry Wilson's book, Stop Selling-Start Partnering.
Introducing visionary practices to P&G, Pritchett held many management positions, including president and general manager of the company's Philippines Manufacturing Corporation before becoming a vice president at the company's Cincinnati headquarters.
He is vice-chairman at Pecos River Learning Center, a board member of Futures for Children, founder and board member of Pacific Resources Export, Ltd. and senior partner at BPR, Inc.