Learn about marketing from a master!
in developing the vital approach to marketing known as “positioning,”
Jack Trout started his business career in the advertising department of
General Electric. From there, he went on to become divisional
advertising manager at Uniroyal. Then
he joined Al Ries in the advertising agency and marketing strategy firm
where they worked together for over 25 years. With Al, he co-authored
the industry classic Positioning: The Battle for Your Mind.
In 1985 he and Al Ries wrote a second book, Marketing Warfare.
Crossing marketing thinking with some of the principles of the famous
Prussian military strategist Carl von Calusewitz, this book, along with
the first, is now published in 14 languages.
In 1988, Bottom-Up Marketing
was published. It became popular as the “process” book, as it completed
what has become known as the “Trilogy” of marketing books. The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlines the basic reasons why programs succeed or fail in the competitive nineties.
His most recent book is The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right.