Praised by executives worldwide and with over 240,000 copies in print, Invisible appears in thirteen translations and has appeared on the Business Week bestseller list for three consecutive years. His newest book, The Invisible Touch, was published in March 2000, and the final book to the Invisible trilogy will appear in 2003. Harry Beckwith's firm advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies.

Attracting prospects, converting prospects into clients, and helping clients become loyal partners, Harry Beckwith shows audiences the best ways to grow business in today's competitive environment. Using real-life examples of successful groundbreaking strategies he has developed, Beckwith provides the practical steps needed to establish and nurture enduring relationships with customers. Drawing on 25 years experience with service industry organizations, and extensive work with many Fortune 500 companies, Beckwith shares anecdotes and new approaches that help organizations reach new heights. Harry Beckwith's Selling the Invisible was a Business Week best seller for three years. The latest book in his popular Invisible trilogy is What Clients Love: A Field Guide to Growing Your Business. Now CEO of Beckwith Partners, his firm has been featured in Newsweek, The Wall Street Journal, Business Week, Advertising Age and AdWeek, and has won The American Marketing Association's highest honor, the Effie.

Selling the Invisible
Hailed by the top executives of Procter & Gamble and ABC as "amazing," Harry Beckwith's painstakingly customized presentations on sales, marketing and customer service have earned perfect scores from over 96% of people attending his worldwide presentations--and prompted one executive to say, "you told our people things about our business that they didn't even know!" Drawing on unique examples -- Pulp Fiction, the mysterious success of Yahoo!, and stories of ugly kittens, Pablo Picasso, Bell South and many Fortune 200 clients -- Harry clearly isolates the four keys to growing a service business in presentations that are sincere, engaging, witty, moving, and in the end, enormously inspiring.

Reviews on What Clients Love by Harry Beckwith:

Miami Herald, December 23, 2002
"It's very, very good. . .cheerful, reasonable and literate. . an amazing and important book."

Publishers Weekly, December 23, 2002
"Useful, direct and even at times inspiring. . .Packed with nuggets of wisdom, this is a rare winners . .it all adds up to what publishers love: a hit."

January 2003 Entrepreneur magazine:
"Packed with ideas. . a provocative take. . .ideal for even the busiest business owners. . .so interesting, you won't be able to put it down."

Booklist, January 2003
"Great inspiration."

Amazon.com
"Valuable lesson . . .Fresh, funny, and strategic. . . a master of anecdote and metaphor. . ."