George Lucas
The Contented Achiever
George Lucas is an active and successful man in business education, executive development, and organizational consulting. His work in the area since the early eighties has earned him respect in the business world.
In 1979, he returned to MU to complete his MBA, and later his Ph.D. With his doctorate, he accepted a faculty position on the Graduate Faculty of Texas A&M University, where he served as one of the founding members of the internationally-recognized Center for Retailing Studies. In 1987, he joined the faculty of the University of Memphis, where he achieved the rank of Full Professor in the Fogelman College of Business and Economics. In 1998 he left academia to join Don Hutson as President and COO of U. S. Learning, Inc., an international speaking, training and consulting firm headquartered in Memphis, TN. George is the author of several leading books, including Marketing Strategy, and Retailing. In 2001, he co-authored the widely read self-help book – The Contented Achiever. Lucas is presently writing The Contented Negotiator with Don Hutson.
George maintains an active consulting and speaking practice in the areas of negotiation, strategic marketing, leadership, consultative selling, and alliance management. A partial list of his clients includes: MARSH USA; FedEx; Orgill: SouthTrust Bank; Cavalier Homes, Inc.; National Home Furnishings Association; Magnet Communications; National Bank of Commerce; and Sealy Mattress.
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