Eric Chester brings expert knowledge and experience to marketing to the younger generation, and has helped many organizations tailor their branding and campaigns to include this elusive age groups.

No one has a better understanding of this new generation than Eric Chester. He is the premier expert on Generation Why; in fact, he coined the term. Since 1986, Eric Chester has been speaking to, and working with Generation Why youth. He has personally addressed more than two million teenagers, co-authored nine books for teens, and is dialed-in to the mindset of this burgeoning generation. He frequently appears on national media (Good Morning America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and has been interviewed by major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine) to provide insight and perspective to business leaders and concerned adults.

Eric is the founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation. His client list includes McDonald’s, Applebee’s, Dairy Queen, Harley-Davidson, Universal Studios Theme Parks, Wells Fargo, and Toys-R-Us. He is the author of two highly acclaimed business books: EMPLOYING GENERATION WHY - Understanding, Managing, and Motivating Your New Workforce (Tucker House Books, 2002) and GETTING THEM TO GIVE A DAMN – How to Get Your Front Line to Care About Your Bottom Line” (Dearborn 2005).

As a keynote speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential awarded by the National Speakers Association, its highest earned designation. He is a 2004 inductee into the CPAE (Council of Peers Award of Excellence) International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.

Married with four Gen Why children aged 19 to 25, Eric lives in Golden, Colorado.