David Meerman Scott
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David Meerman Scott
Key Topics:
  • Marketing
  • Leadership
  • Social Media
  • Bio Info:

    Our always-on, Web-driven world has new rules for competing and growing business.  Advance planning is out – agile is IN!  Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change.  No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott.  It’s his specialty.

    David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business.  Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds.   He is author or co-author of ten books – three are international bestsellers.  The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide.  It is a modern business classic with over 300,000 copies sold so far.  Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and the forthcoming The New Rules of Sales & Service (Fall, 2014).  He co-authored Marketing the Moon (March, 2014) and Marketing Lessons from The Grateful Dead.

    As a speaker, Scott’s high energy presentations are a treat for the senses.  He’s informative, entertaining and inspiring. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.  Scott’s keynotes and masterclasses are an urgent call to action.  Scale and media buying power are no longer a decisive advantage; what counts today is speed and agility.  Real-Time is the mindset for the future – and content rules!  His tailored presentations delve deep – offering strategies and tactics that help audiences seize the initiative, open new channels and grow their brand.  His groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the newest tools like Newsjacking and to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed as a strategic weapon. 

    Top firms and organizations have engaged Scott to present at conferences, expos and meetings, among them: Cisco, HP, PwC, GenRe, SAP, Google, Microsoft, McCormick, Nestle Purina, Amdocs, Jackson Healthcare, Ford Motor Company, Century 21, The New York Islanders, Self Storage Association, Vocus, Mosaic, Direct Marketing Association, South-by-Southwest, National Healthcare Marketing Summit, Kronos, Public Relations Society of America, National Geographic, Ingram Micro, Abbott Medical Devices, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Dow Jones, SAS, National Investor Relations Institute, The Milken Institute, Entrepreneurs Organization, International Health Forum, Credit Union National Association, Giant Screen Theater Association, Realtors® Conference, National Agri-Marketing Association, Belize Tourism Industry Association and many, many more.

    David Meerman Scott is a globalist with real world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street

    Real-Time economic advisory firm.  He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies, most recently at NewsEdge until he was fired shortly after it was sold to Thomson, delivering to him the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

    In addition to writing, researching and speaking, Scott is currently an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services.  Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013), his current portfolio of advisory clients includes HubSpot (where he serves as Marketer in Residence), Libboo, GrabCAD, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. 

    Compelling Keynotes

     

    THE NEW RULES OF MARKETING & PR
    Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.  David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly.  This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.  Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but Real-Time is the crucial mindset.  With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm.  He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools — by creating content that they’re eager to share.

     

    GROW YOUR BUSINESS NOW!
    Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation.  Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition.  David Meerman Scott shows how to make the power of Real-Time to work for you!   His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.)   Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more.  Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand.  Scott shows how to succeed NOW . . . in Real-Time.

     

    AGILE SELLING IN A REAL-TIME WORLD
    The ongoing communications revolution has profoundly affected how sales and service is done.  Buyers are now in charge!  Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!).  Don’t struggle to adjust to this new environment – be agile and master it.  David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business.   The key is an agile Real-Time mindset and an arsenal of new communication tools.  Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you!  He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.

     
    Intense, Interactive, Full-Day Events 


    THE REAL-TIME MEDIA FULL–DAY MASTERCLASS
    David Meerman Scott leads this full-day session where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. The session details a powerful new way to get attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Learn why marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they’re eager to share instead of bombarding them with advertising they’ll likely ignore. See why “you are what you publish” and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. Learn how to create a cohesive online marketing strategy and the tactics that succeed.

     
    OPTIONAL HALF-DAY STRATEGY SESSION ADD-ON AVAILABLE

    Top firms and organizations have engaged Scott to present at conferences, expos and meetings, among them: Cisco, HP, PwC, GenRe, SAP, Google, Microsoft, McCormick, Nestle Purina, Amdocs, Jackson Healthcare, Ford Motor Company, Century 21, The New York Islanders, Self Storage Association, Vocus, Mosaic, Direct Marketing Association, South-by-Southwest, National Healthcare Marketing Summit, Kronos, Public Relations Society of America, National Geographic, Ingram Micro, Abbott Medical Devices, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, Digital River, Hill & Knowlton, Dow Jones, SAS, National Investor Relations Institute, The Milken Institute, Entrepreneurs Organization, International Health Forum, Credit Union National Association, Giant Screen Theater Association, Realtors® Conference, National Agri-Marketing Association, Belize Tourism Industry Association and many, many more.

    TESTIMONIALS

    “David knocked our partners’ socks off at the Microsoft Worldwide Partner Conference 2013. Out of 231 sessions presented this year at WPC, David again makes it into the coveted ‘Top Ten’ in Presenter Effectiveness. The lessons and examples he gives during his presentation provide our partner channel the insights and actionable tools they need to successfully market their businesses in the ever-evolving digital marketing age. I highly recommend David as both a speaker and author.”
    -Megan Casey, Microsoft WPC Business Leadership, Sales and Marketing Track Manager
    Microsoft

    “The highest rated presenter at our Fortune Small Business magazine “Sales and Marketing Summit” – in front of hundreds of our nation’s top mid-market CEOs and executives – David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies.”
    -Verne Harnish, CEO, Gazelles Inc., Fortune Conference Group

    “David Meerman Scott was a keynoter for the 17th Annual Healthcare Internet Conference, a gathering of approximately 650 hospital and health system Web leaders. His keynote was a superb way to launch the 2nd morning of the annual conference with a nice blend of information, humor and energy. The session created a buzz of discussions, tweets and questions that carried through the meeting. He was on point and revved up the audience. Some comments from our attendees included:  ‘Fantastic and thought provoking,’ ‘Wow, really blown away!’ and ‘Great presentation.’  From an administrative perspective, Scott was easy to work with, accommodating, met every deadline easily and was totally organized. I would highly recommend him if your audience needs to better understand how to be ready for a real time marketing world.”
    -Kathy Divis, President, Greystone.Net

    “David is one of the most popular speakers we’ve ever had at the Vocus User Conference. We’ve asked him to speak on three separate occasions and each one was better than the last. He does a great job using relevant and timely examples and engaging the audience. I believe any organization would be hard pressed to find a better speaker to discuss the convergence of marketing, public relations and social media.”
    -William R. Wagner, EVP & COO,Vocus

    “PwC hosted a series of events for Australian Non-Executive Directors with David Meerman Scott. The feedback we received from the Directors was outstanding. Through the use of case studies, stories and research findings, David managed to cut through the hyperbole and present a compelling picture of real time communication and the implications for business. Directors learnt about the role they can and should play as a catalyst for shifting mindsets to get companies engaged in social media. Thank you for an amazing session that is already inspiring change.”
    -Bruce Morgan, Chairman, PwC Australia

    “We’ve worked with David for over four years now. He has presented to hundreds of members of the Entrepreneurs’ Organization, who consistently comment that what he teaches has forever changed their businesses. David presents new ways of thinking about real-time marketing and brings simplicity to a sometimes complicated subject. His unique yet contemporary perspective has provided tremendous value to EOers all over the world. His unwavering engagement with the EO audience will take him to Buenos Aires, Argentina in November. We look forward to seeing him there and many other countries around the world for years to come!”
    -Leslie H. Baum, Senior Director of Global Learning, Entrepreneurs’ Organization

    “David Meerman Scott delivered on what he promised. His presentation to our group of entrepreneurs and business development professionals at the Engage: Succeeding in Marketing and Sales Conference hosted by Enterprise Saint John provided an easy-to-understand roadmap of how CEOs and marketing professionals can use Web 2.0 to find business in new markets. The attendees of the conference remained engaged throughout his talk and I have already received many requests for him to return as a speaker. I highly recommend David.”
    -Mark Taylor, CEO Delora Media and co-organizer, Engage: Succeeding in Marketing and Sales Conference

    “David had our audience of 600 marketers enthralled! Marketers love to be entertained, educated, and laughed at. And David did all three at our annual conference, Eloqua Experience. He brings a keen eye, wry humor, and passion to his presentation that had everyone at the conference buzzing and tweeting. Thank you, David!”
    -Brian Kardon, CMO, Eloqua

    “David truly imparted practical, innovative and accessible information and technology to not only the Tourism Industry of Belize but to many other representative “marketers” in both private and public sector!  The reviews we’ve received for this workshop series are by far the most revered and complemented.   He rocked the charts for social media and SEO analytics for our little country of Belize that day and although he may have been baffled by our present use of our “Yellow Pages” I believe he was more enchanted by the natural beauty of the country and it’s cultural and environmental diversity.   His “Real-Time” action plan and king of content attitude kept our audience on the edge of their seats.   He has a winning formula!  And a beliezable name.”
    -Jim Scott, President, Belize Tourism Industry Association

    “I was looking for a big name speaker to kickoff for our inaugural B2B social marketing event in India. We set a very high bar: expert in B2B marketing, well-known, credible, with the ability to draw a very savvy, global-minded executive crowd. David has always been one of my favorite business authors and has been an inspiration for me and my team in building our worldwide marketing capability so he was a natural choice for me. Working with David on the event exceeded my expectations. He is professional yet personable and warm and is an engaging speaker. Our audience (#b2bconnect) really connected with David and his examples on real-time marketing. Would definitely recommend David if you’re looking to do the same.”
    - John Eng, Head of Marketing, Asia Pacific and Japan, LinkedIn 

    “David gave a keynote address to kick-off our seminal event – B2B Connect 2012 – in Mumbai, India. He was very well informed and delivered his speech with high energy and passion. The audience was thoroughly engaged and given that they were 250 odd CMOs for the biggest firms in India, it was not the easiest audience to impress. David’s knowledge of social media and how it can directly influence B2B Marketing was impressive to say the least, and we are delighted that we had him at this important event.”
    -Hari Krishnan, Country Manager, LinkedIn India 

     

     

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    Fee Info (subject to change)
    $20,000-$40,000
    Travels From:
    Massachusetts
    Programs:
  • The New Rules of Marketing & PR
  • Grow Your Business Now
  • Agile Selling in a Real-Time World
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