Dain Dunston is the co-author of Nanovation: How a Little Car Can Help the World Think Big and Act Bold, the story of disruptive execution and innovation that is sweeping the business world. His new book, Affluenza, an entertaining business fable about winning with outrageous culture and laser-focused brand integrity, debuts in the spring of 2013.
Dain speaks on innovation, brand purpose and business culture, focusing on stories and case studies of great companies, how they create an unbeatable competitive advantage and how they sustain outstanding performance year after year.
Dain has helped some of the world’s smartest companies build cultures of innovation. For more than 25 years, he’s coached leaders on how to communicate with their people to build teams that are branded to the bone. Dain has worked with leaders in many of the world’s top automotive, high-tech, health care, retail and hospitality companies—IBM, Pfizer, Bayer, Sherwin-Williams, Ricoh Americas, Office Depot, Carlson Rezidor, Interstate Batteries, TGI Fridays, Chili’s, Dunkin’ Brands, BMW and Audi—helping them link purpose to performance, inspiring game-changing thought and building great brands.
Innovate or Perish
In the new world we’re part of, a business will have only two choices: Innovate or Perish. You have to be out there with your eyes open looking for the trends everyone else is missing. You have to get into the heads of your employees and your customers. You have to get into the head of your competition. You have to find ways to innovate new ways of adding value to the lives of others, in a way that disrupts the marketplace. Because if you don’t someone else will.
Using case studies from the ground-breaking book, Nanovation, Dain makes the case for building an organization that lives at the intersection of trends and knows what’s next before your customers do.
While most companies are looking for disruptive innovation, great companies are looking for disruptive execution. They’re searching for processes to make them more efficient and more effective; searching for ways to take dollars out of the walls of their business so they can put them where the customer can see them; searching for the agile organization that can respond faster, with pin-point accuracy.
Dain draws from 25 years of experience helping leaders create cultures of execution and uses case studies to help your team focus on how disruptive execution can make them game-changers.
Branded to the Bone
Great companies are branded to the bone, true to their promise at every touch point. That means if you promise a better life to your customers, that promise has to be just as true for your employees, for your suppliers and for your community. As true for those who come in the back door as it is for those who come in the front. As true for those who invest their money as it is for those who invest their careers. True at every touch point. Not branded by an advertising agency. Branded to the bone.
How can you build a company and a culture that’s branded to the bone? Dain uses case studies of those who’ve done it to get you on your way.
Watch Dain Dunston's speaking videos.