Cam Marston, founder and president of Generational Insight, is a consultant, author, and speaker who has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. He has appeared in the Chicago Tribune, Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Charlotte Observer, HR Management Today, Money Magazine, Fortune Small Business (FSB), on the BBC, and in and numerous trade journals and city business journals across the United States.
Cam's programs and concepts are the result of nearly a decade of extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising - and always valuable.
Cam began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation.
In 1996 he founded Marston Communications, now Generational Insight. Originally his clients engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. Cam's results revealed significant generational differences that his clients had never recognized and which supported his findings while at Nestle. The focus of Marston Communications began to evolve just as awareness of generational differences was gaining national media attention.
Today, Cam uses personal research conducted within client organizations and the explosion of available data on generational dynamics to explore the unique affects of generational difference in the workplace and in sales-based relationships. He presents his finding to organizations around the globe, ranging from small, local associations to national convention audiences of more than 3,000 to a handful of Fortune 500 senior executives in a corporate boardroom.
In addition to his presentations, workshops and targeted coaching, Cam has written a book on his findings. Motivating the "What's In It For Me" Workforce: Managing Across the Generational Divide, was first published in October, 2005 and re-released by JW Wiley Publishers in 2007.
Cam was born in Mobile, Alabama and graduated from Tulane University in New Orleans. He is the father of a four year old, a two year old, and twins born in May. After fifteen years in Charlotte, North Carolina, Cam and his wife have recently returned to his hometown of Mobile to raise their young family.