Billy Sims of The University of Oklahoma became the sixth junior to win the coveted Heisman Memorial Trophy Award. Sims was the nation's leading rusher and scorer for 1978, averaging 160.1 yards and 10.9 points.
Billy Sims set the Big Eight Conference single season rushing record of 1,762 yards on 231 carries for a phenomenal average of 7.6 yards every time he touched the ball. Sims was the only back in the nation's top 50 to average 7.0 per carry, and became the first player in Big Eight history to rush for more than 300 yards in three straight games. Sims compiled these statistics in only one full season of play-injuries kept him out of play in his freshman year, and most of his sophomore year as well. In 1978, Sims was the Associated & United Press College Player of the Year, he was also consensus All-American, Walter Camp Foundation's Player of the Year, and Sports Magazine's Player of the Year. Billy was inducted into the Oklahoma Hall of Fame in 1994. He is now retired from the NFL.