Barton Goldenberg has always occupied a leading role in providing a lifecycle approach to customer relationships - from founding a pioneering firm, ISM Inc., in 1985, the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame. Barton's foresight to integrate sales, marketing, customer service, e-business, and business intelligence became the foundation of today's customer-driven products and services industry.

While sailing is Barton's hobby, it also reflects his philosophy: Set the course - to provide a successful customer experience - and be ready to take advantage of change to meet the challenges of the new digital consumer.

As a customer-driven advocate, Barton saw that the Internet and mobile/wireless technologies could serve today's customers in Real Time, a concept Barton developed and promoted beginning in early 2000. Today, with the "always-on, always-connected" consumer, collaboration is the key to the next step in the customer lifecycle. With user-generated content and networking bringing consumers interactively into a company's branding, product development and customer service processes, Barton is pioneering a new business model for the 21st century, Managing the Digital Client: New Technologies and New Attitudes. Whether B-to-B or B-to-C, today's customer has expectations and demands to be met in Real Time which Barton discusses in his new book: CRM in Real Time: Empowering Customer Relationships, published in 2008 by CyberAge Books, Information Today Inc.

Barton's bottom-line, results-oriented style has made him popular with audiences around the world and has helped make him a sought-after speaker and writer. His book, CRM Automation (Prentice Hall) is considered the primer for companies implementing customer-focused programs. His presentations have been praised by audiences worldwide including organizations such as AAA, Department of Defense, Delta Faucet, DHL, ExxonMobil, Hill-Rom, McGraw-Hill, Nike, Pepsico, Pfizer, QIAGEN, Raymond James, T. Rowe Price, UK Postal Service, United Way, Xerox and more.

As a regular columnist and member of the editorial board for CRM Magazine, he writes about the impact of technology and social trends. He is often quoted in the media, including BusinessWeek, CIO, eWEEK, Information Week, Sales & Marketing Management and Selling Power. Barton publishes the benchmark Guide to CRM Automation (now in its 16th edition). Barton is the chairman of the 2008 DestinationCRM Conference--continuing his 2006 and 2007 role--and for more than a decade served as co-chairman of the DCI CRM Conferences & Exhibitions held worldwide. He frequently serves as a guest moderator for webinars and virtual tradeshows sponsored by Nielsen, Ziff Davis and other publishers.

Prior to founding ISM, Mr. Goldenberg held senior management positions at the U.S. Department of State and Monsanto Europe S.A. He holds a B.Sc. (Economics) degree with honors from the Wharton School of Business and a M.Sc. (Economics) degree from the London School of Economics.