Barton Goldenberg knows first-hand that
today's "always-on and always-connected" digital client requires new
strategies - including social media, mobility and analytics - to provide a
lifecycle approach to customer relationships. He founded a pioneering firm, ISM
Inc., in 1985, when the concept of Customer Relationship Management (CRM) was
taking form. As an entrepreneur, futurist, author, and accomplished speaker, he
brings real-world experience with clients, including ExxonMobil, Jaguar Land
Rover, Johnson Controls, Kraft Foods, Marriott, Schlumberger, T. Rowe Price,
and Zumba Fitness, for "in-the-trenches" case studies.
Whether addressing a national conference, a corporate board, or a sales
meeting, Barton's riveting style and content is targeted to each audience with
dead-on accuracy. He collaborates with the sponsoring organization to tailor
the speech for the audience, occasion and messaging requirements to ensure a
relevant and interactive presentation.
Barton Goldenberg holds a B.Sc. (Economics) degree with honors from the Wharton
School of the University of Pennsylvania and a M.Sc. (Economics) degree from
the London School of Economics and Political Science.
His presentations, with case studies, include:
How the “Internet of Everything and Things” Impacts Your Life and Your Business:In six years we are expected togrow from 10 to 50 billion devices connected to the Internet. This includes machine-to-machine (e.g., robots, sensors), machine-to-machine (e.g., wearable, home security) and people-to-people (e.g., social networks). Barton will show how its future growth and impact will be phenomenal and not without its challenges.
Big Data: Just Numbers Without Analytics & Insight: Big Data, Dark Data or no data,Barton demystifies the role of data in our businesses and personal lives. He shows how B2B and B2C companies bring customer data into their organization, mine the data, and then turn the data into meaningful insights that have a powerful impact on sales, marketing and customer service decision-making.
The Always-on and Always Connected Digital Client: Barton shows how clients ExxonMobil, Kraft Foods, Marriott, Jaguar Land Rover, Zumba Fitness and many more best-of-class organizations "harvest" intelligence from private social communities and integrate social media and data analytics intelligence to meet the demands of today's Digital Client. This behind-the-scene presentation includes how Marriott and Kraft Foods use social media “intel” to get a head start on customer complaints and interests.