He coined the concept of "positioning" nearly 20 years ago and his legendary career includes more than 40 years of experience working with top companies.

With marketing expert Jack Trout, Ries authored Positioning: The Battle for Your Mind. The book received critical acclaim and Ries followed up with best-sellers that include Marketing Warfare, Bottom-up Marketing, The 22 Immutable Laws of Branding, and Focus. Ries and his daughter, Laura Ries, collaborated to write The 11 Immutable Laws of Internet Branding, in which they outline 11 laws the show readers how they can successfully harness the great business potential of the World Wide Web. Their latest collaboration, The Fall of Advertising and the Rise of PR, was released in the fall of 2002.

As a renowned expert in marketing and branding, Ries is a popular subject in major publications such as BusinessWeek, The Wall Street Journal, the Los Angeles Times, and The New York Times. He is co-founder and chairman of Ries and Ries, an Atlanta-based marketing firm that has developed marketing strategies for some of the world's premiere companies.