Karen Gutierrez, Director of the Global Dialogue for Effective Stop Smoking Campaigns, has worked for the last four years with more than 15 partner organizations internationally to improve the impact of tobacco control public education mass media campaigns through individual consultation; interactive workshops; a 375-page campaign development tool kit in several languages; international campaign reviews; and a website (www.stopsmokingcampaigns.org).

 

Gutierrez is also a social marketing consultant whose partners and clients have included the Centers for Disease Control and Prevention, World Health Organization, World Bank, U.S. Office on National Drug Control Policy, Campaign for Tobacco-Free Kids, World Lung Foundation and Harvard University School of Public Health.

 

For six years as a CDC Fellow with the Center for Disease Control & Prevention’s Office on Smoking & Health, Gutierrez advised health departments and NGOs on tobacco counter-marketing campaigns; and helped develop best practices, training and other resources, including co-authoring global reviews of smoking cessation campaigns and youth tobacco use prevention campaigns, and co-editing a comprehensive tobacco counter-marketing manual.

 

Gutierrez worked for 13 years in marketing/advertising for the Procter & Gamble Company, on brands such as Always, Puffs, and Luvs, as well as in a company-wide consulting group, focusing on entry point marketing, direct marketing, ethnic marketing, and training & development of marketing/advertising staff.

 

Gutierrez has extensive experience as a board member and direct service volunteer on educational reform, mentoring, domestic violence, and teen pregnancy prevention. She has traveled to over 40 countries and has lived in the United States, Peru, Chile and Italy.