Chuck Martin is a New York Times business best-selling author, noted researcher, speaker and business strategist.
Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. As a digital pioneer, researcher, and public speaker, Martin has had his thumb on the pulse of the interactive marketplace for more than a decade. Martin’s new book, THE THIRD SCREEN: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business in the coming mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.
The Mobile Future Institute, is a U.S –based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute and Martin are on the forefront of mobile research exploring how the mobile consumer is on the move, on location and how marketers can most effectively reach them in this new digital landscape.
As the Director of the Center of Media Research at MediaPost Communications Inc., Martin conducts and markets original research for media, marketing and advertising professionals. The Center for Media Research provides a dependable source of research material to help media professional identify trends and patterns in traditional and online advertising.
Martin offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on effective leadership, management, team building, and matching people with the best job. He is the author of seven business books, including most recently, SMARTS (Are We Hardwired for Success?)AMACOM/American Management Association, co-authored with two noted psychologists. The book deals with what qualities truly define successful people and shows how each person possess 12 specific and very important cognitive functions, including Time Management, Organization, Focus, Working Memory and Stress Tolerance, which begin developing in the brain at birth.
Martin is currently leading a major primary research effort to determine the cognitive characteristics of high-performing individuals at leading companies throughout the world. He is working with a research team from the Whittemore School of Business and Economics at the University of New Hampshire and many participant members from the American Management Association. The findings are the basis of a new book Martin is writing to be published in 2009 by AMACOM/American Management Association.
As the Chairman and CEO of NFI Research, Martin is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of 2,000 senior executives and managers from more than 1,000 organizations in multiple countries, including many of the Fortune 500.
This gives him a significant amount of useful information and a true, up-to-the-minute view of today’s workplace. The broad base of his network, the robust and virtually instantaneous nature of his process and his experience analyzing results give him unusual insight into business and workplace trends
A former vice president of IBM responsible for a global division dealing with Media and Entertainment, Martin has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the Web. He has been Editor-in-Chief of four national magazines and has been a journalist at five daily newspapers. He was Editor, Corporate Technology, of Time Inc., and was the Associate Publisher of InformationWeek Magazine.
His previous book, Tough Management (The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad), investigates how companies large and small lead and manage in today’s world of work. He is the author of Managing for the Short Term, Net Future, The Digital Estate, and (co-author) Max-e-Marketing. He also has written a business fable, entitled Coffee at Luna’s, about an overworked manager who can’t get off the treadmill of work until he learns three valuable lessons that totally improve his situation and those around him as well.
Martin writes a nationally syndicated newspaper column on management and business issues and regularly appears on television business shows. He also teaches Marketing Research and Consumer Buying Behavior at the Whittemore School of Business and Economics at the University of New Hampshire. Martin resides in New England.
SPEECH TOPICS
How Social Networking Can Work for Your Business
Does your company use Twitter and why? How is Facebook being used? What about LinkedIn? How does your organization best utilize the wave of social networking mania publicized almost daily in the press? For business, it’s not about following celebrities online and roaming from chat room to chat room. Learn how businesspeople are innovating with these new internetworking tools. What about the future uses for Mobile and smartphones? How does all of this tie together? And how can it be used to increase productivity and not be a big time waster?
Digital Interactive Pioneer Chuck Martin can help you make sense of it all. Martin is a best-selling author, noted researcher and highly sought-after speaker. He was the founding publisher of Interactive Age, and is a bestselling author of seven business books, including The Digital Estate, Net Future, and (co-author) Max-e-Marketing in the Net Future. He is a former vice president of IBM and is CEO of NFI Research, a global business research institute. He has researched various business aspects of social networking (“three times more senior executives than managers use Twitter for business reasons”). He will research your audience in advance and show in his presentation how wired your group is, comparing this to other businesses overall and lead to an understanding of how the social networking phenomenon can work for your organization.
SMARTS: Hardwired for Success and Leadership
Why do people gravitate toward certain tasks and shy away from others? Chuck Martin answers this question when he uncovers and explains the 12 Executive Skills (actual brain functions that every person has) that can make or break any department or organization. In an enlightening, entertaining and thought-provoking presentation, he provides a groundbreaking blueprint for leaders, managers and administrators to quickly identify and tap into their greatest strengths as well as the strengths of those around them.
Martin also shows people how to identify their greatest weaknesses, describing how to get around those weaknesses, after explaining why they cannot be dramatically improved, no matter what. He then details what it takes to identify these traits in others and best practices for leading and managing once this information is understood.
Beyond leadership and team building, Martin's lecture inspires every audience member to engage in a self-assessment to help them think differently about how they perform any task and ultimately help them work at peak efficiency.
The effects of understanding Executive Skills strengths and weaknesses are enormous for individuals and entire organizations. Martin shows how this understanding can improve productivity, quality, employee recruitment and retention, training, teamwork, competitive edge, meetings, execution, information management, and stress.
Armed with this cutting edge information, organizations can then better assemble teams who can execute more efficiently and successfully because each person will be positioned to leverage his/her strengths.
This groundbreaking speech is based on Chuck Martin's latest book, SMARTS: Are We Hardwired for Success? Supported by in-depth, primary neuro-psychology research with two leading psychologists, and studies conducted by Martin's NFI research, which regularly surveys the moods and intentions of more than 2,000 senior managers in companies worldwide, SMARTS sheds light on our basic human capabilities. It's the ultimate map for building a winning team and leading that team to the top.
Mobile Marketing
In a world gone mobile, all information will be available to all consumers, all the time, creating new business challenges, from how to market in real time and how to market all the time.
The Rise of the Untethered Consumer: They have limitless boundaries and can interact wherever they are whenever they want. The risk of businesses not adapting to the mobile trend is twofold. First, to miss opportunities to market and relate to these untethered consumers and secondly to lose customers who find and interact with a competitors instead of you.
Location Based Marketing: An opportunity for brands and marketers to insert themselves at the moment and on location to reach out to untethered consumers who seek immediate knowledge and service.
What Leading Companies are Doing with Mobile: Mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well-known brands leading the charge in mobile inside their respective companies.
Social Goes Mobile: Social media is all the buzz in business today and the convergence of social networking and mobile devices is a very natural progression, leading to social networking on steroids. Mobile applications have been created for social media flat forms and for marketers the opportunity (and challenge) is to know when and how to participate or add value their customers within these venues.