Martin offers invaluable context and pragmatic solutions to the problems leaders and managers at all levels face today, helping them refocus on what matters most: overall vision, customers, strategy, and execution. He is the author of several books, including most recently, Tough Management and the business fable Coffee at Luna’s.
As the Chairman and CEO of NFI Research, Martin is at the nexus of a global idea exchange and the leader of a research engine that regularly samples the mood and intentions of more than 2,000 senior executives and managers from 1,400 companies in more than 50 countries, including half the Fortune 100. Therefore, he has access to an incredible amount of insight and useful information and a true, up-to-the-minute view of today’s workplace. The broad base of his network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.
Martin is the author of six business books, Tough Management (McGraw-Hill, 2005) being his latest. He is the author of Coffee at Luna’s (NFI Research, 2005), a business fable that has received wide praise from business leaders and is being translated around the globe.
Martin's previous book, Managing for the Short Term (Doubleday, 2002) investigates how companies large and small across the corporate landscape are managing in a volatile world of disruptive technologies, revealing profound changes in the ways companies do business and how they need to do business in order to survive.
Martin recognized ahead of time the impact that the networked world would have on the way business is done. His first book, The Digital Estate (McGraw-Hill, 1997), was a New York Times business best-seller and foreshadowed the impact of the Internet on both new and existing companies. Net Future (McGraw-Hill, 1999) was a comprehensive and accurate guide to the ways in which the information age would reshape businesses. It is in its ninth printing and has been translated into many languages. Martin's Max-e-Marketing in the Net Future (McGraw-Hill, 2001), was co-authored with Stan Rapp and examines the new importance of interactive, continuing customer relationships in every industry. It has been sold in many languages.
Martin began his career as a journalist and has worked at five daily newspapers. He has served as editor-in-chief of four national magazines. He was Editor, Corporate Technology of Time Inc. and briefly wrote for Time's Economy and Business section. He was the associate publisher of InformationWeek Magazine, and has hosted and co-hosted technology shows on FNN and CNBC. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace, and the first publication to launch simultaneously in print and on the World Wide Web.
Martin is a nationally syndicated weekly columnist, whose business columns run weekly throughout the U.S. and Canada. He regularly appears on TV and radio.