Speaking Topics

* You are a Brand!

* The Female Brand: Using the Female Mindset to

   Succeed in Business

* Leadership Brand: Leading in Difficult Times

* Closing the Sale With Your Brand

Speaking programs are available as keynote talks, half-day seminars or full-day programs.

You are a Brand!: Building a Personal Brand

Based on her work with brands and the ideas in her award winning book, U R a Brand, Catherine will show through vivid case study examples how to apply branding principles for your most important product – You.

You’ll learn the core branding and marketing principles that big brands use to create a winning brand: the power of taglines and verbal identity, the principles of visual identity and packaging and how to apply them to your advantage, and how to engage your customers and create a total brand experience. And you’ll learn how to create a brand that’s in demand in challenging markets and brings more value to your career and to your company.

The Female Brand: Using the Female Mindset to Suceed in Business

Based on Catherine’s upcoming new book, The Female Brand (May, 2009), this program focuses on exciting new research into female aptitudes and shows you how to apply these strengths for maximum benefit to your company and your best asset – YOU. You will learn new insights into the advantages of the female leadership style, why it’s different for women in the workplace, and why playing your game the way men do usually backfires. The program is high-octane and inspirational, and each woman will come away motivated with a clearer perspective on how they can apply these ideas to create more confidence, network and career success.

Leadership Brand: Leading in Challenging Times

Senior executives are plentiful, but leadership brands are rare.  Yet leadership is particularly important in today’s complex, global environment. Leadership brands stand for something relevant and enduring – they inspire hope and confidence about the future.

Organizations need to cultivate a leadership brand mindset that reflects the organization’s brand and is consistent and recognizable across the organization and to people on the outside.Strong leaders not only have intelligence and experience, they have “soft power” – the ability to inspire and attract followers and give them the strength to prevail. Through vivid case study examples, you will learn how to use brand strategies and principles and apply them to your best product — you — to benefit your career and the company you work for.

Closing the Sale With Your Brand: Building Brand Engagement with Your Clients

Three of the hottest concepts in branding today are Brand Engagement, Emotional Branding and Brand Personas – they are all about building a strong relationship between a brand and its customers. In this talk, sales professionals will learn how to use the ideas the big brands use to build strong emotional connections with your customers, and how to connect via a range of “touch points.” You’ll learn about how to use branding techniques for brand engagement, persuasion and emotional branding to be more successful with customers and clients. Nothing is as powerful as an insight into human nature and connecting with what makes another person tick. This talk will show you how.

Workshops

Building a Personal Brand Successful products, corporate icons, and Hollywood celebrities all have what it takes to be in control and in demand — a unique brand. Based on the ideas in Kaputa’s award-winning book, U R a Brand!, you will learn through vivid case-study examples and stories how to use brand strategies and principles and apply them to your best product — Brand You. This highly interactive workshop covers the multi-step branding process, developing your own personal brand strategy, and developing a personal marketing plan to bring value to you and your company.

The Leadership Brand Workshop Senior executives are plentiful, but leadership brands are rare. Organizations need to cultivate a leadership brand mindset that reflects the organization’s brand and is consistent and recognizable across the organization and to people on the outside. Based on the ideas in Kaputa’s award-winning book, U R a Brand!, you will learn through vivid case-study examples, you will learn how to use brand strategies and principles and apply them to your best product — Brand You. This highly interactive workshop covers the multi-step branding process and how to develop your own personal brand strategy that complements the company brand and helps you achieve your personal and company goals.

The Female Brand: Using the Female Mindset to Succeed in Business This talk will introduce findings in gender research and female aptitudes, along with new insights into why it can be different for women in business. Based on the ideas in Kaputa’s book, The Female Brand, you’ll learn how to harness all your assets to build a successful career identity that’s authentic, relevant, and effective in this highly interactive workshop.

Developing the Innovative Mindset Innovation is particularly important in today’s complex, highly competitive global environment. Innovative leaders stand for something relevant and enduring – they inspire hope and confidence about the future. Companies need to cultivate a culture of innovation in all employees to be successful. Through interactive individual and team exercises, you will learn how to be more innovative and creative in your approach to your job.

The Art of Pitching and Negotiating Many of us never took a course in persuasion. Yet the ability to pitch our ideas and services, negotiate a good deal for ourselves or our company and persuade others impacts us every day in business. Through interactive individual and team exercises, you will learn how to be more persuasive and successful in your pitches, presentations and negotiations.

Getting to the Next Level This workshop covers strategies and tactics for positioning yourself for the next level. This highly interactive workshop will cover goal setting, tactics for getting the career outcome you want and pitching yourself for a stretch assignment.

Networking Ph.D. This highly interactive workshop will show you how to build a network of contacts and associations and take the “work” out of networking. You will learn tactics for expanding your external and internal networking activities, the different types of people you need in your network, and strategies for asking for help.

Using Story, Metaphor and Humor in Presentations In this workshop, you will learn how to use the elements of “story”, metaphor and humor in business presentations. Through interactive individual and team exercises, you will learn how to be more memorable and successful in your pitches, presentations and negotiations.